Professor Dhar has been involved in pioneering work in understanding the different factors that influence how consumers think and decide. He has also served as a consultant to dozens of Fortune 100 companies in a wide variety of industries, including CPG, health care, high tech, financial services, and luxury goods on developing best practices for generating and using customer insights. He is the Director of the Yale Center for Customer Insights, and serves as the lead faculty, with Jon Iwata, in designing Yale SOM’s first year capstone course, The Executive.

Over a 35-year career at IBM, Jon Iwata held multiple leadership roles, including Senior Vice President, Chief Brand Officer, and leader of the company's global marketing, communications and corporate citizenship organization. Today, he is also an Executive Fellow at the Yale Center for Customer Insights, and co-inventor of a U.S. patent for a nanotechnology and process for atomic-scale semiconductors.

Zhiwu Chen is Chair and Cheng Yu-Tung Professor in Finance at the University of Hong Kong (HKU). He was a former Professor of Finance at Yale School of Management (1999-2017). His research covers finance theory, the sociology of finance, economic history, quantitative history, emerging markets, as well as China’s economy and capital markets. He received his PhD in financial economics from Yale University in 1990.

Ying Zhang is an Associate Dean and Professor of Marketing and Behavioral Science at the Guanghua School of Management. He received his PhD from the Booth School of Business at University of Chicago in 2007. Professor Zhang does research in market strategy, branding and customer relationship management. He currently teaches marketing strategy and consumer psychology courses at Guanghua.