Edward A. Snyder (Ted) is the William S. Beinecke Professor of Economics and Management at the Yale School of Management. He has applied IO frameworks to over thirty industries and product markets in the course of his academic and professional career. This set includes liquid crystal displays, video streaming, payment systems, pharmaceuticals, optical disk drives, and modem chips used in smartphones. He studied economics at the University of Chicago. He served as Dean of three business schools and founded the Global Network for Advanced Management.

Logan Bender is a CFA charter holder and Yale MBA (specialization in asset management). During his career as a global technology investor and research analyst at Putnam and First Analysis, Logan has specialized in high-tech industries including software, internet platforms, and semiconductors, with particular emphasis on the U.S. and China. Logan also has experience with venture investment focusing on series A and B stage investments in vertical SaaS, human capital technology, and other high growth differentiated software businesses.