Year after year, students are eager for a chance to take Yale University professor Zoe Chance's course "Mastering Influence and Persuasion"—the most popular at the Management school. Now, she is sharing her wisdom with everyone in Influence Is Your Superpower: The Science of Winning Hearts, Sparking Change, and Making Good Things Happen.
Influence doesn't work the way you think because you don't think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It's an ethical approach to influence that will make life better for everyone, starting with you. On March 3, Professor Chance will give a virtual talk discussing key insights from her new book and how people can benefit from her deeply ethical approach to influence.
Assistant Professor of Marketing at Yale School of Management
Dr. Zoe Chance is a writer, teacher, researcher, and climate philanthropist obsessed with the topic of interpersonal influence.
She earned her doctorate in behavioral science from Harvard and now teaches “Mastering Influence and Persuasion,” the most popular course at Yale School of Management. Her research has been published in top academic journals and covered in global media. Professor Chance speaks internationally for Fortune 500 firms and leading NGOs, and gave a popular TEDx talk, How to Make a Behavior Addictive. Her framework for behavior change is the foundation for Google’s global food policy that helps over 100,000 people make healthier choices every day. Before focusing on academic pursuits, she also managed a $200 million segment of the Barbie brand for Mattel.